Campbell Digital StudioDigital infrastructure for clinical practicesand local service businesses.

Templates put half your time into design choices and half into the same SEO, schema, and conversion architecture every other template-built site has. A custom build skips the design choices — I make those — and puts the entire effort into the structural decisions (service pages, city pages, schema, internal linking, booking flows) that actually move rankings and conversions. The design quality is at least as good. The infrastructure underneath is in a different category.

There's no project manager, account director, or junior designer between you and the work. I do the strategy, the architecture, the copy, and the build. The output is agency-grade. The price reflects what it costs me to deliver, not what an agency has to charge to keep its lights on.

A focused practice with two to three engagements at a time, not twenty. I take fewer projects, charge what they're worth, and deliver them on a clear timeline. If an engagement won't fit my bandwidth, I'll tell you up front before we sign anything.

Most engagements run 4–12 weeks from kickoff to launch, depending on scope. Multi-location practice ecosystems and large programmatic SEO platforms run on the longer end. The cadence flexes around the client's content readiness — we won't launch a service page that doesn't have real copy.

You do. Code lives in a GitHub repository I hand over. Hosting is on Vercel (or any platform you prefer). No platform lock-in, no monthly subscription dependency, no design system that requires me to come back every time you want a change. You can update copy yourself, hand it to another developer, or call me back — your call.

Yes — but only as a separate retainer, not bundled into the build. Most clients don't need it. The ones who do (clients running active local SEO campaigns or content engines) sign a monthly retainer that covers content publishing, SEO monitoring, and quarterly strategy.

Yes. GBP work is part of the Phase 3 build for every local-search engagement, and continues as a retainer afterward. Standalone GBP retainers are available for businesses with an existing site that isn't being rebuilt right now — the retainer covers GBP foundation audit (categories, services, attributes, hours), NAP consistency across 30+ directories, review velocity workflow (request scripts + QR cards), photo cadence (2-3 per week from real job sites), Q&A architecture, posts at a 2x/month cadence, and — once GBP API access is approved — programmatic photo upload, review-response drafting, and NAP monitoring. For HVAC, painting, roofing, plumbing, and electrical contractors on the Gulf Coast, this is the same methodology delivered to Air Solutions Heating & Cooling.

Yes, with the right migration. A proper rebuild includes a 301 redirect map for every existing URL, a content audit to preserve link equity, and a launch sequence designed to minimize the indexing gap. Rankings typically recover within a few weeks of launch and often improve from there.

That's the most common starting point. Send me your current site (or a paragraph on what's currently in place), what you're trying to accomplish, an approximate budget range, and a timeline. I'll send back honest notes on whether the studio is the right fit and what a useful next step would look like.