How the studio
actually runs.
A solo studio in Daphne, Alabama. Healthcare and local-service architectures, built end-to-end by a physician with a development background. Two to three engagements at a time, never twenty.
Peyton Campbell, DO.
I'm a family-medicine physician based in coastal Alabama with a development background that predates medical school.
The medical work pays the bills and keeps me grounded in the realities clinical practices actually face — booking flows, insurance verification, HIPAA-adjacent content rules, the difference between marketing voice and clinical voice. The development work is what I do when I'm not in clinic. The combination is why my medical clients trust me with their sites and why my trade clients trust me with their architectures.
Solo, with rigorous AI-assisted workflows. No subcontractors, no offshored work, no account managers. You talk to me. I build it. I'm responsible for the outcome.
Three things
that don't bend.
Owner-operator, no account managers
You talk to me. I build it. I'm responsible for the outcome. No subcontractors, no offshored work, no junior designer between the brief and the finished site.
Healthcare and local services only
Multi-location clinical practices and trade-service brands where local SEO and multi-location architecture matter. Two verticals, two playbooks, deep specialization.
Architectures, not brochures
Programmatic SEO matrices, intake pipelines, GBP automation, structured data schemas. The site is infrastructure that runs, not a brochure that sits.
Real days,
not phases.
Scope, content inventory, sitemap, route plan, schema plan, GBP audit if local. You leave the kickoff with a written scope and a launch date.
A working preview URL on Vercel with the homepage, navigation, and the first two production routes. Real copy, real layout, real schema — not Lorem.
Production deploy. GA4 + GSC wired. 301 redirect map for every existing URL if migrating. NAP consistency check across 30+ directories for local-service builds.
Indexation coverage, Core Web Vitals from real-user data, GBP Local Falcon baseline, and a written read on what's working and what to adjust next.
Most engagements run 4–12 weeks from kickoff to launch. Multi-location ecosystems and large programmatic-SEO platforms run on the longer end. The cadence flexes around content readiness — we won't launch a service page that doesn't have real copy.
What I build,
and what I don't.
What I build
- Multi-location medical and clinical practice ecosystems
- Programmatic SEO architectures for local service businesses
- Google Business Profile operations — review velocity, photo cadence, posts cadence, Q&A architecture, GBP API automation, NAP integrity across 30+ directories
- Custom interactive tools — 3D, calculators, diagnostics, assessments
- Connected microsite ecosystems (clinic + shop + book + institute models)
- Brand systems and visual identity
- Content systems that scale (learning libraries, blog architectures)
Verticals I work in
- Healthcare: medical aesthetics, functional medicine, hormone therapy, weight management, dental, multi-location specialty practices
- Home services: HVAC, plumbing, electrical, roofing, multi-location trade brands
- Professional services where local SEO and multi-location architecture matter
What I don't do
- E-commerce platforms beyond simple Shopify integrations
- Mobile apps
- One-page sites under $5K
- Backlink campaigns or generic SEO retainers that don't tie to a specific build, GBP operations program, or content engine
Twelve lines
from a real production file.
A small, sanitized excerpt from the matrix generator behind Air Solutions' 345-page platform. Rendered with Shiki at build time.
export function allCrossPagePairs(): { city: string; service: string }[] {
return cities.flatMap((c) =>
services.map((s) => ({ city: c.slug, service: s.slug }))
);
}
// Air Solutions: a city × service matrix across Baldwin County —
// part of a 345-page platform, live on the sitemap (2026).
// generateStaticParams() prerenders every cell at build time.
// Each page composes from real local data (NOAA climate, Census housing,
// utility rebate territory, FEMA flood zone) and unique prose
Things people
ask before signing.
Send a few specifics,
I'll send honest notes.
Send the business name, a link to the current site, what you're trying to accomplish, an approximate budget, and a timeline. I read every inquiry personally.