The Gulf Coast,
graded.
I grade every local-business website in one Gulf Coast industry at a time — on a published rubric, with the raw scores shipped alongside the writeup. The national directories that rank these markets have never driven these roads. This is the local, reproducible version: real metrics, named reviewer, receipts.
A critic with a rubric, not a directory with a price list.
Every edition sweeps a full industry in one county: each website is scored 1–10 on eight dimensions — structure, technical SEO, Google Business Profile signals, content cadence, conversion paths, mobile experience, brand, and local page depth — plus objective extras like PageSpeed Insights mobile scores, JSON-LD inventory, dated review counts, and SSL validity. The composite is an unweighted mean. Nothing is pay-to-play: a retainer never moves a number, sites built by this studio are included and badged rather than hidden, and there are no worst-lists — best-lists and aggregate stats only.
Anyone can recompute every score with free tools. The full methodology is public — the eight dimensions, the tools, the disclosure rule, and the refresh cadence.
13 Baldwin-based roofing sites graded on 8 dimensions. 85% fail the mobile Core Web Vitals threshold; not one publishes pricing.
One industry a month.
Baldwin County through Q3 2026, Mobile County in Q4, then the annual Gulf Coast Website Awards in December. Early 2027 starts the refresh cycle: every graded industry gets re-scored, movers get written up, and new industries join the rotation.
Dates are targets, not promises — an edition ships when its sweep is verified, not before.