§ ResearchOriginal measurement
Original measurement.
Studies I run myself, on markets I work in. Each one publishes the sampling frame, the method, the confidence intervals, what the data cannot support, and an aggregate dataset anyone can re-analyse. Where a finding contradicts what I sell, it still gets published.
2026Small-business web presence across eleven verticals — 1,916 firms, two counties, and the number I will not give you2026Gulf Coast flood losses — every paid NFIP claim in Mobile and Baldwin County since 19782026Measuring small-business web presence without Google Places — Three corrections, and what each one was worth