Baldwin County roofing,
graded.
I found every roofing business physically based in Baldwin County with a live website — 13 of them — and graded each on the published 8-dimension rubric: structure, technical SEO, GBP signals, content, conversion, mobile, brand, and local depth. Data collected 2026-07-02, with free, reproducible tools. The raw table is below; recompute anything.
The county's roofing web, in three receipts.
Only 2 of the 13 ranked roofing sites (15%) load their main content in under 2.5 seconds on a phone. The other 85% exceed Google's 'good' LCP threshold on mobile — and one of the two passing sites only passes because it is a bare static page.
Not one Baldwin roofing site publishes a starting price or range — 100% gate pricing behind a form or a phone call. In a county where homeowners are actively comparison-shopping FORTIFIED work, nobody will name a number.
Only 38% ship a LocalBusiness or RoofingContractor JSON-LD type — the markup that tells search engines what the business is. Three sites ship no structured data at all, and 1 of 13 still serves an expired SSL certificate that trips a browser security warning before the site loads.
Also in the data: Only 2 of 13 run a real dated blog (15.4%); fewer than 1 in 4 publish any ongoing content. Three additional 'Baldwin County roofing company' domains that were live in mid-2025 are now expired and parked. All three shared the tells of a churned lead-gen shell network: near-identical AI-templated founder narratives, first indexed within weeks of each other, all dead within about 12 months. They are not counted as ranking rows — a distinct phenomenon from businesses that simply have no website.
All 13 sites, by composite.
Composite = unweighted mean of the 8 dimension scores. PSI is the PageSpeed Insights mobile Performance score, homepage, measured 2026-07-02. Review figures are as seen on that date from the cited source — counts drift, which is why they carry the date. Bracketed numbers point to the data-quality notes below the table.
| # | Business | City | Composite | PSI mobile | Reviews (as seen 2026-07-02) |
|---|---|---|---|---|---|
| 1 | Champion Roofing (Gulf Coast) | Gulf Shores | 6.8 | 57 | 5.0 · 72 [1] |
| 2 | Impeccable Rooftops | Fairhope / Daphne | 6.4 | 100 | 5.0 · 41 |
| 3 | All American Roofing & Construction | Gulf Shores | 5.8 | 75 | no verifiable count |
| 4 | 4U Roofing | Fairhope | 5.6 | 28 | 4.9 · 215 |
| 5 | Stayton Roofing & Construction | Daphne | 5.5 | 52 | 5.0 · count unverified |
| 6 | Big Fish Roofs & Restoration | Loxley | 5.4 | 49 | 4.8 · 65 |
| 7 | High Tide Contracting & Roofing | Foley | 5.4 | 64 | no verifiable count |
| 8 | Liberty Roofing Company | Fairhope | 4.6 | 71 | 4.4 · 125 |
| 9 | F & H Roofing | Daphne | 4.5 | 75 | 4.8 · 36 |
| 10 | ROK Roofing | Fairhope | 4.5 | 81 | 5.0 · 1 [2] |
| 11 | JDJ Roofing | Loxley | 4.0 | 56 | 5.0 · 6 |
| 12 | Gafford Roofing Repair | Spanish Fort | 3.6 | 62 | 5.0 · 3 |
| 13 | Sam Tyree Roofing | Stapleton / central Baldwin County | 1.9 | 100 | no verifiable count [3] |
[1] Champion's 5.0/72 Google review record was earned in its Atlanta market. The founder relocated to Gulf Shores and opened coastal operations in early 2026 — a genuine Baldwin presence, but the local review base is nascent. The number is real; the geography behind it is disclosed.
[2] ROK runs on Wix, which serves a 404 bot-page to non-browser tools — including Google Lighthouse. Its PSI Accessibility (56) and SEO (36) figures reflect that bot-page, not the site real users see; Performance (81) is the trustworthy figure. Its technical dimensions are scored conservatively, and a browser-session re-grade would likely raise them.
[3] Served over HTTP only, with an expired SSL certificate — a live browser shows a security warning before the site loads. Its PSI Performance 100 reflects a bare static page, not a fast full site. Stated factually; it anchors the edition's SSL aggregate stat.
Eligibility: Real, active roofing businesses physically based in — and primarily serving — Baldwin County, Alabama, with a live website. Out-of-county headquarters (Mobile, Pensacola, Alabaster, Huntsville, Milton FL) are excluded from ranking rows. No CDS clients exist in this industry, so none appear in this edition. 13 out-of-county operators and 3 expired/parked domains were excluded from ranking rows.
Multiple honest winners, zero rigged ties.
Awards follow the numbers, and every award prints its basis. When a winner needs a caveat, the caveat ships with the trophy.
Highest composite (6.8). Best-in-set structured data — RoofingContractor + Service + OfferCatalog + FAQPage + City JSON-LD, PSI SEO 92, Best-Practices 100 — and the most intentional brand in the set. The scores rule; no tie-break was needed.
Caveat: Dual-market entrant: Atlanta HQ with a new (early-2026) Gulf Shores office. Its 5.0/72 review record is Atlanta-earned; the local Baldwin base is nascent. Disclosed because the number is real but the geography behind it matters.
Highest composite (6.4) among businesses with a fully Baldwin-earned track record. Champion's 6.8 stands as Best Overall — but a transplant grading in with an out-of-market review base is a different claim than a business that built its whole record here, so both truths get their own category.
PSI mobile Performance 100, LCP 1.1s, CLS 0 — the highest legitimate mobile performance on a real, full-content responsive site. (One other site also scored Performance 100, but only because it is a bare static page with an expired SSL certificate and Best-Practices 67 — disqualified from this award.)
Deepest conversion stack in the set: tap-to-call plus two forms (contact + inspection request), GAF Master Elite and BBB trust badges, and the largest verified review base (215, as seen 2026-07-02) to convert on. Runner-up: High Tide Contracting (tap-to-call + form + free-inspection CTA + FORTIFIED grant hook).
Caveat: 4U's mobile speed (PSI Performance 28) is real friction on the way to that excellent contact stack — the award measures the path to contact and the trust to complete it, not page speed.
The only business in the set with genuine per-city landing pages carrying localized copy (Daphne, Fairhope, Gulf Shores) plus a projects gallery — the closest thing to real programmatic local coverage. Tie-break vs Champion's City schema went to Big Fish for distinct crawlable per-city URLs rather than a single multi-market page.
The top five, read closely.
Notes on craft for the top of the field. Businesses further down the table appear in the data because the data is public — but they get numbers here, not critique. That's the no-worst-lists rule, and it's permanent.
Champion Roofing (Gulf Coast)
The most intentional website in the county, and it isn't close on craft: the only site shipping RoofingContractor + Service + OfferCatalog + FAQPage + City structured data, a real multi-market architecture, and a brand (named founder, Champ's Guarantee, a design system that actually holds) that reads like someone made decisions. The scores rule, so 6.8 wins Best Overall. Two things keep it honest: a mobile CLS of 0.494 — the page visibly jumps while you read it, which is a strange flaw on an otherwise engineered build — and a review record earned three hundred miles away in Atlanta. Best site in Baldwin County; not yet the most Baldwin site.
Impeccable Rooftops
The craft story of the edition. PSI mobile Performance 100, LCP 1.1 seconds, zero layout shift — on a real, full-content responsive site, not a stripped page. Full LocalBusiness schema with geo and hours, a clean conversion stack, and the FORTIFIED-by-IBHS proof narrative doing real work. This is what a disciplined small-business build looks like, and it's why Impeccable takes both Fastest Site and Best Baldwin-Native. The gap to Best Overall is structural, not technical — the growth headroom is in publishing: more pages, more cities, more proof shipped over time.
All American Roofing & Construction
The quiet overachiever. Proper RoofingContractor schema with geo coordinates and hours — markup half the county's established players don't ship — plus real per-service-area pages and a stable, reasonably fast mobile experience. A young online presence still building its review base, but the technical foundation is already better than most sites twice its age. One to watch in the Q1 2027 refresh.
4U Roofing
The trust heavyweight. A 4.9 rating across 215 aggregated reviews — the largest verified base in the county by a wide margin (as seen 2026-07-02) — plus GAF Master Elite standing, a real blog, and the deepest contact stack in the set: tap-to-call and two forms. That's why it takes Best Booking & Contact Experience. The full picture, including the mobile numbers that shaped its composite, is in the raw table below.
Stayton Roofing & Construction
The cleanest markup discipline in the field: PSI SEO 100 — perfect — with full LocalBusiness, address, hours, and breadcrumb structured data, and a coherent veteran-owned, anti-storm-chaser brand voice that never breaks character. A young company (est. 2022) whose technical-SEO instincts already outrun most of the established county. The composite and per-dimension scores are in the raw table.
The full rubric table — recompute it.
All eight dimension scores for all 13 sites. The composite is the unweighted mean of the row. Each score was recorded with cited evidence at grade time; the methodology lists the exact checks and the free tools to rerun them.
| Business | Structure | Technical SEO | GBP signals | Content | Conversion | Mobile | Brand | Local depth | Composite |
|---|---|---|---|---|---|---|---|---|---|
| Champion Roofing (Gulf Coast) | 7 | 10 | 7 | 3 | 7 | 5 | 9 | 6 | 6.8 |
| Impeccable Rooftops | 6 | 9 | 6 | 2 | 8 | 10 | 7 | 3 | 6.4 |
| All American Roofing & Construction | 6 | 8 | 6 | 2 | 6 | 8 | 6 | 4 | 5.8 |
| 4U Roofing | 6 | 7 | 6 | 5 | 8 | 2 | 8 | 3 | 5.6 |
| Stayton Roofing & Construction | 6 | 9 | 6 | 2 | 6 | 4 | 7 | 4 | 5.5 |
| Big Fish Roofs & Restoration | 6 | 7 | 6 | 3 | 6 | 3 | 7 | 5 | 5.4 |
| High Tide Contracting & Roofing | 6 | 6 | 5 | 5 | 7 | 5 | 6 | 3 | 5.4 |
| Liberty Roofing Company | 5 | 5 | 4 | 2 | 6 | 7 | 6 | 2 | 4.6 |
| F & H Roofing | 4 | 4 | 4 | 2 | 6 | 8 | 6 | 2 | 4.5 |
| ROK Roofing | 5 | 4 | 4 | 2 | 7 | 6 | 6 | 2 | 4.5 |
| JDJ Roofing | 4 | 6 | 4 | 2 | 5 | 3 | 6 | 2 | 4.0 |
| Gafford Roofing Repair | 3 | 4 | 4 | 1 | 5 | 6 | 5 | 1 | 3.6 |
| Sam Tyree Roofing | 1 | 2 | 2 | 1 | 2 | 3 | 3 | 1 | 1.9 |
Composite = unweighted mean of the 8 dimension scores, rounded to one decimal. Every metric is machine-checkable and reproducible with the tools listed in the methodology. A retainer never moves a number. Sweep cost: $0 — WebSearch, direct fetches, and the free PageSpeed Insights API (mobile strategy, homepage only per site).
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Best Overall — Roofing, Baldwin Co. 2026
<span style="display:block;font-weight:400;color:#6b7280;">CDS Gulf Coast Website Rankings</span>
</a>Swap the first line for your exact award title as printed above (Best Overall, Best Baldwin-Native, Fastest Site, Best Booking & Contact Experience, Best Local Coverage). Only category winners listed on this page may embed the badge.
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Use the rankings as a starting point, not an endpoint.
No CDS clients appear in this edition.Campbell Digital Studio has no roofing clients in the county. When a studio-built site does appear in a future edition, it will be included and badged “Built by Campbell Digital Studio” — never hidden, never excluded, scored by the same rubric. That rule, the raw table, and the no-worst-lists policy are all in the methodology.
Next edition: Restaurant websites, Baldwin County — August 2026, riding the county's record tourism season. Same rubric, same receipts.