Most comparable CDS projects are planned around a $12,500 build and $1,500 a month to operate. Focused work can start lower; a genuine enterprise replacement can run much higher. These are planning anchors, not firm prices. Every job is quoted after I review the real scope.
This is not a fixed package menu. The middle number is the planning point for the complete system most comparable businesses need. The other two show what has to be removed or added to move the price.
For an organization-wide, multi-location replacement with a deep migration, a large service-by-market library, custom software or integrations, and an ongoing search and content operation.
Not the standard CDS engagement. This range only applies when the work is genuinely enterprise in scope.
The complete lead system: production website, market-sized search matrix, working forms, analytics, indexing, ongoing content, Google Business Profile operations, and reporting.
The planning point for the complete scope most comparable local-service and clinical-practice projects require.
For a smaller business or narrower market when the search matrix, publishing cadence, number of locations, integrations, and operating load are deliberately reduced.
Same production standard. Less surface area and a smaller recurring workload.
Every project must be quoted. Your written number can be lower or higher because location count, competition, migration risk, content, integrations, design complexity, operating cadence, and timeline all change the work.
Directional scope calculator
Seven choices. No email gate. The result uses Campbell Digital Studio's published pricing anchors; it is a starting point, not a quote.
A focused site starts at $6,000. Most comparable CDS scopes are planned around $12,500 because they need more than a homepage and a contact form: more services, more markets, real proof, migration work, or a tool that helps someone make a decision.
The recurring care plan starts at $1,500 a month. That is the operating work after launch: content, indexing, Google Business Profile operations, monitoring, and a monthly report. A build can stand alone; the care plan exists for businesses that want the site actively operated.
There is no page-count package. Page count comes after the search demand, service area, proof library, and buyer path are understood. A useful page earns its place.
A medical practice, HVAC company, and professional firm need different proof, compliance, and conversion paths.
One location serving one town is a different build from several offices or a service area crossing dozens of cities.
A thin local results page needs less depth than a market full of capable competitors with established domains.
The number and quality of pages required comes from the searches worth winning, not an arbitrary page package.
Preserving rankings, mapping redirects, cleaning old URLs, and moving content safely all add real migration work.
Service pages, location pages, case studies, clinical education, and original research each require a different level of source work.
A restrained editorial system and a custom interactive interface do not carry the same design and testing load.
Scheduling, intake, CRM, email delivery, payments, analytics, and outside data sources have to work after launch, not merely appear connected.
A fixed launch date compresses research, review, QA, migration, and deployment into a smaller window.
Divide the build cost by the value of one booked job. That is the number of additional jobs the site has to produce across its useful life to pay for itself. Use contribution margin if you know it; use revenue if that is the only honest number you have.
Then discount it twice. Website visits become inquiries at one rate. Inquiries become booked work at another. Use your real close rate, not a flattering guess. That simple math tells you whether the $6,000 floor is rational for this business before a proposal exists.
The useful question is how many additional jobs the site must earn, once.
A form submission became an $8,500 HVAC install in week seven on a domain that did not exist two months earlier.
Source: Resend lead log · owner-confirmed value · 2026
A city-by-service architecture, native content engine, diagnostic tools, and weather-aware conversion paths.
Source: Live sitemap · captured 2026-07-13
A two-location WordPress migration with legacy URLs preserved, project organization, and an on-device color visualizer.
Source: Live sitemap · captured 2026-07-10
Focused builds start at $6,000. Most comparable projects are planned around a $12,500 build and $1,500 per month to operate. Genuine enterprise replacements can carry a $65,000 to $95,000-plus planning range. Every engagement is quoted after the real scope is reviewed.
The floor is for a focused production website with strategy, architecture, copy, design, development, launch, analytics, and working lead delivery. Exact page depth follows the business and market.
Each real location adds search intent, content, proof, schema, conversion paths, and quality checks. The price tracks useful depth and technical responsibility, not decoration.
No. It places a project against published CDS planning anchors. Every job is quoted after the current site, market, content, integrations, operating load, and timeline are reviewed.
The standard operating scope is planned at $1,500 per month. A deliberately smaller cadence and service load can start at $800. Larger multi-location or custom operations are quoted separately.
Send the current site, markets, services, integrations, approximate budget, and timeline. I read every inquiry personally. If the scope is a fit, the number is fixed in writing before work starts.
