Air Solutions.
Migrated a 36-page WordPress brochure into a 360+ page programmatic-SEO HVAC platform — city × service matrix, blog engine, four custom tools.
Programmatic SEO is the same architectural pattern Airbnb uses for apartments per city, Zapier for app integrations, and Tripadvisor for restaurants per neighborhood. Applied to a single Baldwin County HVAC contractor, it produces a city × service intersection matrix, an automated content engine, and a category of digital asset no competitor in the market currently occupies.
What the project
needed to do.
Air Solutions Heating & Cooling migrated from a 36-page WordPress brochure to a programmatic-SEO platform now live at airsolutionspros.com — 360+ live pages today: a city × service matrix across Baldwin County, a 9-type Schema.org architecture, four custom interactive tools, and a native blog engine on a weekday drip. The same architectural pattern Netflix and Vercel use for production applications, applied to a local HVAC contractor in coastal Alabama.
The previous airsolutionspros.com site was a 36-page WordPress brochure being maintained, not built to compete. Despite Air Solutions holding the strongest review velocity in Baldwin County, the business showed 0% Share of Local Voice in south Baldwin markets — Foley, Gulf Shores, Orange Beach — where its trucks operate daily. Distance to the home address is fixed; relevance is improvable. The platform's job was to close the relevance gap with dedicated city × service pages, then sustain that advantage with a content engine that publishes without manual intervention.
Closes the Share of Local Voice gap in south Baldwin markets — Foley, Gulf Shores, Orange Beach — where the business showed 0% before launch
Programmatic city × service architecture covers every market the trucks operate in, not just the city of record
345 pages.
One source of truth.
The diagram below maps the complete platform. Each square is an indexed, crawlable page. The matrix covers every city the trucks operate in, times every service they offer. The cluster to the right represents the four interactive tools, four seasonal campaigns, and nine Schema.org entity types — the infrastructure beneath the matrix.
The deliverables,
line by line.
A Next.js application now live at airsolutionspros.com with 360+ pages — a 9-type Schema.org architecture, a programmatic city × service matrix across Baldwin County, a native blog engine on a weekday drip via Vercel cron with no plugin or CMS dependency, a 4-tier seasonal banner system including a live National Weather Service hurricane alert integration, four custom interactive tools (a Three.js 3D AC Explorer, a typed diagnostic quiz, a Repair vs. Replace ROI calculator, and a financing estimator), a smart form pipeline with Zod validation and Cloudflare Turnstile, a single source of truth data architecture, and a 12-section GBP operating manual delivered at launch.
360+ live pages today
verified on the live sitemap, 2026-06-19 (was a 36-page WordPress brochure)
Programmatic city × service matrix across Baldwin County
every market the trucks operate in, individually routed
Service hub pages
AC repair, AC installation, AC maintenance, heating repair, heating installation, heat pump, mini-split, IAQ, commercial, emergency
City hub pages across Baldwin County
Daphne, Fairhope, Foley, Gulf Shores, Orange Beach, and more
Commercial vertical pages
restaurants, vacation rentals, property managers
Seasonal landing pages
spring, summer, fall, winter campaigns
Native blog engine
80+ posts live and climbing on a weekday drip, Vercel cron, no plugin, no CMS subscription
Live NWS hurricane alert API integration
non-dismissable banner during severe alerts
3D AC Explorer
Three.js interactive component visualization
HVAC Diagnostic Quiz
typed decision-tree symptom triage
Repair vs. Replace ROI Calculator
live financial modeling tool
Financing payment estimator
fourth interactive tool
9-type Schema.org architecture
HVACBusiness subtype, OfferCatalog, per-city postalCode arrays
Single source of truth data architecture
one edit propagates across all routes
Smart form pipeline
Zod validation, Cloudflare Turnstile, Resend, intent routing
GBP API automation pipeline
Telegram bot field intake, programmatic photo upload, review-response drafting
12-section Google Business Profile
operating manual delivered at launch
Ongoing GBP operations retainer
review velocity, photo cadence, posts, Q&A, NAP integrity across 30+ directories
What it looks like,
on screen.
How the build
earns the call.
Built around the programmatic-SEO methodology used at the enterprise level by Airbnb, Zapier, Tripadvisor, and Zillow — applied to a single county. Every city × service combination is a standalone indexed page with unique local content, proper metadata, schema markup, and internal links — 360+ live pages on the sitemap today. The 9-type Schema.org architecture includes the HVACBusiness subtype, OfferCatalog with all services listed, and per-city postalCode arrays across Baldwin County — enterprise-level structured data implementation at a local-contractor scale.
Gives Air Solutions the strongest technical local-search platform in Baldwin County HVAC. Edge markets where no competitor has a single dedicated page now have their own city × service pages. The content engine compounds: every post that indexes adds an authority signal Google reads as active business, on a publishing cadence competitors cannot match.
Programmatic SEO is the same architectural pattern Airbnb uses for apartments per city, Zapier for app integrations, and Tripadvisor for restaurants per neighborhood. Applied to a single Baldwin County HVAC contractor, it produces a city × service intersection matrix, an automated content engine, and a category of digital asset no competitor in the market currently occupies.Studio rationale
Project at
a glance.
Tracking dashboard captures GSC + GA4 at 30 / 60 / 90 days. Report publishes here on day 90 — the platform shipped May 2026.
Ship a platform like this
for your market.
The same programmatic SEO architecture — cities × services matrix, custom interactive tools, Schema.org infrastructure — works for any multi-location service business with a county-level footprint.