Case study / Digital Health · Marketing Site
IHE Marketing.
Public marketing site for an original digital-health product line — landing, bundles, and education funnel.
fig. 01 — Homepage hero — IHE platform positioning
What the build
actually moved.
What the project
needed to do.
Interactive Health Education is the studio's original digital-health product — a library of patient-education apps served from a unified dashboard. The marketing site is the public storefront: positioning, education funnel, bundles, and the handoff into the dashboard product. Built as a standalone Next.js application alongside the product dashboard.
Interactive Health Education needed a public-facing marketing presence distinct from the product dashboard — somewhere clinicians could understand the platform's thesis, browse the app library at the bundle level, and get routed to the right entry point. The marketing site had to communicate scale (146 apps shipped) without burying clinicians in the full library before they understood the value.
Public storefront for an original studio product line — not a client engagementWhat moved the needle
What it looks like,
on screen.
The deliverables,
line by line.
A standalone Next.js marketing site with hero positioning, an education funnel, a bundles page that packages apps by condition or specialty, a featured-apps row pulling live from the product registry, and a footer CTA that routes visitors into the dashboard. Built alongside — not inside — the product dashboard so the marketing surface can evolve independently.
- Landing page with the platform thesis and product positioning
- Education funnel for clinicians + patients
- Bundles page — packaging IHE app collections for clinic deployment
- Featured apps row pulling from the product registry
- Footer CTA flowing into the live dashboard
- Open Graph image generators for shareable links
- JSON-LD structured data for healthcare product entity
- Mobile-first responsive layout
How the build
earns the call.
Structured data for the healthcare-product entity, Open Graph images for shareable bundle URLs, and a clear funnel from landing → bundles → dashboard. The marketing site is the SEO entry point; the dashboard is the product surface.
Gives IHE a public storefront that converts clinician interest into dashboard usage. The bundles construct turns 146 individual apps into purchasable collections — a packaging move that lets clinics deploy at the condition level rather than picking apps individually.
The public-facing marketing site for Interactive Health Education — the original digital-health product line shipped by the studio. Communicates the platform's value to clinicians and patients, routes visitors into bundles and the education funnel, and links through to the live dashboard product.Studio rationale
Metrics, captured
at 30 / 60 / 90 days.
Tracking dashboard captures GSC + GA4 at 30 / 60 / 90 days. Report publishes here on day 90 — view tracking spec