Case study / Therapy Practice
Collective Counseling.
Multi-page site for a Daphne LPC — dedicated pages for therapy, addiction counseling, and cash-pay adult ADHD testing, with transparent fees, insurance clarity, and statewide Alabama telehealth.
fig. 01 — Homepage — therapy and adult ADHD testing
What the build
actually moved.
What the project
needed to do.
Collective Counseling is the solo practice of Calli Spenser Campbell, M.Ed., LPC, NCC. The site had to feel warm and safe without losing clinical credibility, while positioning adult ADHD testing and addiction counseling as distinct, searchable services — and making fees and insurance clear enough that a nervous first-time client already knows what to expect before they reach out.
Therapy sites default to generic template language or cold clinical copy. This one had to feel personal and safe while staying credible — and position adult ADHD testing and addiction counseling as distinct, searchable services rather than a single blurred menu.
Dedicated service pages for each specialty — not buried under one menuWhat moved the needle
What it looks like,
on screen.
The deliverables,
line by line.
A focused multi-page site with individual pages for therapy, addiction counseling, and adult ADHD testing — each with service-specific copy, a clear fees-and-insurance breakdown, statewide-telehealth positioning, and a low-friction appointment-request flow with a free 15-minute consultation.
- Dedicated pages for therapy, addiction counseling, and adult ADHD testing
- Adult ADHD testing positioned as a cash-pay specialty on its own page
- Transparent fees and insurance — self-pay rates plus BCBS-AL and UnitedHealthcare/Optum
- Statewide Alabama telehealth offered clearly alongside in-person care
- Free 15-minute consultation and appointment-request flow
- Real provider photography of Calli instead of stock imagery
- JSON-LD structured data and WebP media on Vercel
How the build
earns the call.
A dedicated page per service targets specific high-intent terms — 'adult ADHD testing Daphne', 'addiction counseling Baldwin County' — instead of one page competing with itself. Cash-pay ADHD evaluation is positioned to capture the highest-intent searches. JSON-LD and clean semantic markup make the practice legible to search engines and AI answer engines alike.
A professional, trustworthy web presence that makes a prospective client feel understood before they ever call — with the fees, insurance, and telehealth answers that turn a nervous search into a booked first session.
A therapy website's real job is to make an anxious person feel safe enough to reach out — then rank for the specific, high-intent services that pay the bills. Cash-pay adult ADHD testing on its own dedicated page does both.Studio rationale
Metrics, captured
at 30 / 60 / 90 days.
Tracking dashboard captures GSC + GA4 at 30 / 60 / 90 days. Report publishes here on day 90 — view tracking spec