Case study / Marine Fabrication & Skilled-Trades Staffing · Trilingual Platform
Alliance Mechanical Solutions.
Rebuilt a maritime fabrication and skilled-trades staffing firm's WordPress site as a trilingual Next.js platform with a direct-apply hiring pipeline.
fig. 01 — Homepage — Leaders in Maritime Pipe, Structural Fabrication and Installation
What the build
actually covers.
Measurement window pending — see §08 for the 30/60/90 reporting plan.
What the project
needed to do.
Alliance Mechanical Solutions is a marine pipe and structural fabrication firm in Loxley, Alabama, running since 2010 on skilled-trades labor — the A-Class pipe welders, structural welders, shipfitters, pipefitters, and machinists it supplies to shipyards across the U.S. marine industry. Campbell Digital Studio rebuilt its aging WordPress brochure as a Next.js platform now live at alliancemechanicalsolutions.com — and built it in three languages. The company's exact voice was preserved page for page, then its 14 core pages were carried into Spanish and Vietnamese — the languages a real share of the Gulf Coast shipyard workforce actually speaks — for 36 indexed URLs in all. At the center is a direct-apply hiring pipeline — trade selector, experience, résumé upload — that delivers an application the moment a craftsman hits submit, in whichever of the three languages they applied in.
Alliance Mechanical Solutions had run maritime pipe and structural crews since 2010, but its digital home was an aging WordPress brochure that undersold the part of the business that actually scales: the skilled-trades workforce. The company grows by recruiting and placing A-Class craftsmen — pipe welders, structural welders, shipfitters, pipefitters, machinists — and a real share of that Gulf Coast trades workforce reads and applies in Spanish or Vietnamese, not English. The old site had no serious apply path, no second or third language, and a few dead and mislabeled pages left over from the previous build. The job was to preserve the company's exact voice and hard-won credibility while rebuilding the site into something that could take applications at volume, in three languages, and rank for the fabrication and staffing work AMS competes for.
A direct-apply hiring pipeline — trade selector, experience, résumé upload — turns the site into a recruiting engine instead of a brochure with a buried careers linkWhat moved the needle
What it looks like,
on screen.
The deliverables,
line by line.
A Next.js platform now live at alliancemechanicalsolutions.com, rebuilt page for page off the previous WordPress site with the company's own copy preserved verbatim and an SEO layer added on top. The core pages sit on the company's exact URLs — home, who-we-are, safety-first, meet-the-team, a services overview with dedicated pipe-fabrication, structural-fabrication, premium-contract-labor, and welding pages, the galleries, customer contact, and a dedicated employment / job-application page — with the recruiting and service pages carried into real, indexable Spanish and Vietnamese routes, for 36 URLs across the three languages on the live sitemap (15 English, 11 Spanish, 10 Vietnamese). The hiring surface is the centerpiece: a direct-apply pipeline with a trade selector, years-of-experience, and an optional résumé upload validated by file type and size, plus a customer bid form and a persistent Call / Quote / Apply bar on mobile — all routed through a spam-hardened delivery pipeline (Cloudflare Turnstile, rate limiting, honeypot) so a real application reaches the company within seconds. Migrated cleanly off WordPress with 301 redirects reclaiming the previous build's dead and mislabeled pages, compressed the site's video from ~570MB to ~50MB so it loads fast, and ran a build-time no-fabrication gate so no unverifiable claim could ship.
- Built in three languages — 14 core pages carried from English into Spanish and Vietnamese, for 36 indexed URLs on the live sitemap (15 English, 11 Spanish, 10 Vietnamese), verified 2026-07-14
- Rebuilt page for page off the previous WordPress site with the company's own copy preserved verbatim, SEO layered on top
- Direct-apply employment pipeline — trade selector, years-of-experience, and an optional résumé upload validated by file type and size
- Dedicated service pages — pipe fabrication, structural fabrication, premium contract labor, and welding — each individually routed and indexed
- Welding-services page written to the near-me searches the trade actually gets
- Full trilingual layer — recruiting and service pages mirrored into real, indexable Spanish and Vietnamese routes with correct hreflang
- Customer bid / quote form and the phone number in the header — the sales path kept distinct from the hiring path
- Persistent Call / Quote / Apply bar on mobile
- Spam-hardened form delivery — Cloudflare Turnstile, rate limiting, and a honeypot — so a real application lands within seconds
- Clean WordPress → Next.js migration with 301 redirects reclaiming the previous build's dead and mislabeled pages
- Site video compressed from ~570MB to ~50MB for fast loads without dropping the footage
- Build-time no-fabrication gate — no unverifiable claim can ship to production
- Cross-linked to the company's AMS Utilities division and credited to Campbell Digital Studio in the footer
How the build
earns the call.
The rebuild kept every word of the company's own copy — the credibility a marine contractor running since 2010 has earned doesn't survive being reworded by a stranger — and layered SEO on top: rewritten titles and metadata, a welding-services page targeting the near-me searches the trade actually gets, and a clean information architecture across the fabrication and contract-labor services. The conversion design matches how this business grows on two fronts at once. Customers get a bid form and the phone number in the header; craftsmen get a dedicated apply page with a trade selector and résumé upload, reachable from an 'Apply Today' button in the header and a sticky Call / Quote / Apply bar on mobile. And because a real part of the Gulf Coast shipyard workforce speaks Spanish or Vietnamese first, the whole apply path exists natively in all three languages, with correct hreflang so Google serves each worker the right one.
Alliance Mechanical Solutions now has a hiring engine instead of a brochure: a fast, trilingual site where a pipe welder or shipfitter can find the open trades and apply in the language they think in, and where the application lands with the company within seconds. It gives a firm whose growth is capped by how many skilled hands it can recruit a front door built to take that recruiting to scale — in English, Spanish, and Vietnamese — alongside the customer bid path that feeds the fabrication side. The site cut over days ago, so the search and hiring numbers are still ahead of it; this is the foundation, built so every claim on it is the company's own and every application reaches a human fast.
Most contractor sites treat hiring as a footnote — a buried 'Careers' link with a generic form. For a firm whose product is skilled labor, that's backwards: the apply path is the growth engine. So the build puts recruiting on equal footing with sales — a real direct-apply pipeline with a trade selector and résumé upload, an 'Apply Today' button in the header, and the whole thing rendered in the three languages the Gulf Coast trades workforce actually speaks. A welder shouldn't have to translate a job application to take a job.Studio rationale
Metrics, captured
at 30 / 60 / 90 days.
Tracking dashboard captures GSC + GA4 at 30 / 60 / 90 days. Report publishes here on day 90 — view tracking spec