ACExperts251
Took a brand-new HVAC business from zero to 215 indexed pages, ~44,800 Google impressions, and an $8,500 form lead in seven weeks.
Campbell Digital StudioDigital infrastructure for clinical practicesand local service businesses.
Multi-location architectures, programmatic SEO, and Google Business Profile operations — built end-to-end by a physician who codes.
airsolutionspros.com/services/ac-repair/daphne-al
Air Solutions · HVAC · 384 pages live
02Receipts
Most studios publish adjectives.
This one labels the evidence.
CDS-measured means the number lives in a dashboard or lead log. Owner-confirmed means the business owner reported the closed work. Both belong here, as long as the source is visible.
ACExperts · one website form lead
$8,500
A form submission in week seven became an $8,500 system install on a domain that did not exist two months earlier.
Resend lead log + owner-confirmed job value · 2026
ACExperts · first 7 weeks of search
~44,800
Google impressions from a standing start on that same new domain — 215 pages indexed, climbing to a ~15,500/week run-rate by weeks 6–7.
Google Search Console · 2026-06-13
Pro 1 · forms alone · month one
$25K–$30K
Rene Pollet reports $25,000–$30,000 in booked painting work from website form leads during the first month. Calls are not included.
Owner-confirmed by Rene Pollet · month one · 2026
Air Solutions · calls + forms · month one
~$47K
Reaves Nelson reports approximately $47,000 in first-month revenue from calls and form leads he attributes to the new website.
Owner-confirmed by Reaves Nelson · month one · 2026
Most comparable systems: $12,500 to build $1,500/mo to operate
Reduced-scope builds can start at $6,000, and smaller operating plans at $800/mo, when the search matrix, publishing cadence, and service load are intentionally smaller. Every engagement is quoted to its actual scope.
03Results, not promises
Results in month one —
not month eight.
Campbell Digital Studio builds the website, search architecture, forms, call paths, Google Business Profile operation, analytics, and reporting as one lead system. The first-month outcomes below are split into what CDS measured and what each owner confirmed.
Air Solutions
HVAC · Baldwin County, AL
§ CDS measured
- 10 real service requests in the first four weeks — through a working lead form the business never had before
- 8 verified taps on the site's own call button — call-tap tracking went live partway through the month, so this is a partial-window count, not a monthly rate — on top of 27 calls placed through the Google Business Profile we manage
- Map-grid rank across the service area moved from 6.6 to 3.2
§ The owner reports
Reaves Nelson reports approximately $47,000 in first-month revenue from calls and form leads he attributes to the new website. The previous site had no lead form at all.
CDS-measured: Resend, GA4, GBP, and BrightLocal. Owner-confirmed: approximately $47,000 in first-month website-sourced revenue. CDS did not have CRM access, so the revenue remains Reaves's accounting rather than a CDS-audited attribution figure.
Pro 1 Painters
Painting · Mobile & Baldwin County, AL
§ CDS measured
- A working quote-request pipeline began delivering form submissions after the WordPress → Next.js launch
- 469 URLs live and 311 indexed at the latest coverage pull
§ The owner reports
Rene Pollet reports $25,000–$30,000 in booked painting work from website form leads during month one, excluding every possible phone lead. He also reports the highest total call volume the business has ever had and a large increase versus prior months and the same month last year.
CDS-measured: form delivery and Google Search Console coverage. Owner-confirmed: $25,000–$30,000 from form leads alone, plus the call-volume comparison. The revenue excludes calls and is intentionally the conservative number.
And from a standing start? ACExperts251 — a brand-new HVAC business on a brand-new domain — turned a single website form lead into an $8,500 full system install, confirmed in writing by the owner, in week seven.
Think it's too good to be true? Bring the skepticism.
I'll audit your current site, your Google presence, and your market, then send a plain-English breakdown of what I'd change and what it's worth. It's free, and it's yours to keep whether or not we work together.
04Selected work
Selected builds,
live and compounding.
Air Solutions Heating & Cooling
Migrated a 36-page WordPress brochure into a 384-page programmatic-SEO HVAC platform — city × service matrix, blog engine, four custom tools.
Pro 1 Painters
Migrated a WordPress painting site to a 469-page Next.js platform with an on-device AI Color Visualizer across Mobile and Baldwin County.
Read case study
Revitalize Medical & Wellness
Migrated a two-clinic medspa, a supplement brand, a published book, and a coaching institute into one 50-route Next.js ecosystem.
Read case study06Two verticals, deep
If you run a clinical practice
Healthcare →
Multi-location practice ecosystems, intake pipelines, HealthcareProvider schema — built by a physician. Live proof: a five-entity clinic ecosystem and a 146-app patient-education platform.
If you run a local service business
Local services →
Programmatic city × service matrices — 384 and 469 pages on the two live flagships — plus GBP operations and field-team photo intake. Live proof: a new HVAC domain in the local map pack in 30 days.
→The full system
Choose the part of the system you need.
The clinical and local-service practices are above. These are the shared layers behind them: build architecture, search operation, agency production, original research, and the public outreach network.
Web design across Baldwin and Mobile counties Browse the 35-city architecture and the sourced market pages behind it.SEO and indexing operation Programmatic pages, Google Business Profile work, content, schema, and measurement run as one system.White-label web design for agencies Retained production capacity for agencies that need premium builds without adding a production department.Local SEO statistics for 2026 The source-audited dataset behind the local-search, review, GBP, and AI-search recommendations.The CDS outreach fleet Seven independently designed market properties, with ownership and operating standards published in one place.
08Selected clients
Selected clients
09Why this studio
Three reasons clinics and service businesses pick
this studio over an agency.
01
Owner-operator.
No account managers. No project managers. You talk to the person who writes the code.
02
Healthcare + local services only.
Two verticals, deep. Multi-location clinics on one side. HVAC, trades, barbershops, therapy practices on the other.
03
Architectures, not brochures.
5-page contractor sites are not the business. 300-plus-page programmatic SEO platforms are.
10Owners we've built for
Owners we've built for
Reaves Nelson
Founder, Air Solutions Heating & Cooling
Landon
Owner, ACExperts251
Travis Woodley
Founder, Revitalize Medical & Wellness
Calli Spenser Campbell, LPC
Therapist & Owner, Collective Counseling
Peyton Campbell, DO
Owner & CEO · Lead Software Engineer & Online Presence Strategist
Creighton Hoercher
Sales Lead · Software Engineer & Online Presence Strategist
Small businesses. Real owners. Built with them, not for them.
12How an engagement runs
Day 0 to Day 30.
Real days, not phases.
Day 0
Kickoff
Scope locked. Onboarding form sent. We agree on what ships and when.
Day 7
Staging URL
Working preview live. First feedback round.
Day 14
Launch
Apex DNS cut. Sitemap submitted. Indexing rituals run.
Day 30
First report
Local Falcon scan + GA4 + GBP Insights delivered.
Full process detail on the studio page.
13About
Peyton Campbell, DO.
Physician in Daphne, Alabama. Developer since before medical school. I build digital infrastructure for clinical practices and local service businesses — programmatic SEO platforms, multi-location architectures, GBP automation pipelines. Solo, by design.
The clinical work keeps me grounded in what practices actually face. The development work is what I do when I'm not in clinic. The combination is why my medical clients trust me with their sites and why my trade clients trust me with their architectures.
14Common questions
Things people
ask before signing.
Templates put half your time into design choices and half into the same SEO, schema, and conversion architecture every other template-built site has. A custom build skips the design choices — I make those — and puts the entire effort into the structural decisions (service pages, city pages, schema, internal linking, booking flows) that actually move rankings and conversions. The design quality is at least as good. The infrastructure underneath is in a different category.
There's no project manager, account director, or junior designer between you and the work. I do the strategy, the architecture, the copy, and the build. The output is agency-grade. The price reflects what it costs me to deliver, not what an agency has to charge to keep its lights on.
A focused practice with two to three engagements at a time, not twenty. I take fewer projects, charge what they're worth, and deliver them on a clear timeline. If an engagement won't fit my bandwidth, I'll tell you up front before we sign anything.
Most engagements run 4–12 weeks from kickoff to launch, depending on scope. Multi-location practice ecosystems and large programmatic SEO platforms run on the longer end. The cadence flexes around the client's content readiness — we won't launch a service page that doesn't have real copy.
You do. Code lives in a GitHub repository I hand over. Hosting is on Vercel (or any platform you prefer). No platform lock-in, no monthly subscription dependency, no design system that requires me to come back every time you want a change. You can update copy yourself, hand it to another developer, or call me back — your call.
Yes — but only as a separate retainer, not bundled into the build. Most clients don't need it. The ones who do (clients running active local SEO campaigns or content engines) sign a monthly retainer that covers content publishing, SEO monitoring, and quarterly strategy.
Yes. GBP work is part of the Phase 3 build for every local-search engagement, and continues as a retainer afterward. Standalone GBP retainers are available for businesses with an existing site that isn't being rebuilt right now — the retainer covers GBP foundation audit (categories, services, attributes, hours), NAP consistency across 30+ directories, review velocity workflow (request scripts + QR cards), photo cadence (2-3 per week from real job sites), Q&A architecture, posts at a 2x/month cadence, and — once GBP API access is approved — programmatic photo upload, review-response drafting, and NAP monitoring. For HVAC, painting, roofing, plumbing, and electrical contractors on the Gulf Coast, this is the same methodology delivered to Air Solutions Heating & Cooling.
Yes, with the right migration. A proper rebuild includes a 301 redirect map for every existing URL, a content audit to preserve link equity, and a launch sequence designed to minimize the indexing gap. Rankings typically recover within a few weeks of launch and often improve from there.
That's the most common starting point. Send me your current site (or a paragraph on what's currently in place), what you're trying to accomplish, an approximate budget range, and a timeline. I'll send back honest notes on whether the studio is the right fit and what a useful next step would look like.
15Working together
Start a
project.
Send the business name, a link to the current site (or what's currently in place), what you're trying to accomplish, an approximate budget, and a timeline. I read every inquiry personally. If the project is a fit, you'll hear back within a week with a few questions and a suggested next step.
7 consented clients · 5 active engagements · Typical complete scope $12,500 + $1,500/mo · Every project quoted